Designing Clear Decisions
for Complex Products
Since 2016, Proto UX has helped teams reduce risk, validate decisions, and design scalable systems—adapting continuously as technology and tools have evolved.
Trusted by Product Teams in Austin and Beyond
AI Scales Execution. It Does Not Scale Understanding.
Generative AI allows teams to build faster than ever. But without a Logic Architect, it simply allows you to create Technical Debt at record speeds. We prevent the "Probabilistic Drift" that kills products.
Probabilistic Hallucination
AI guesses user intent based on averages. We use Human Factors rigor to map specific intent, ensuring the system acts predictably, not just plausibly.
Incoherent System Behavior
Without a Headless System (SYSTEM.md), AI hallucinates new patterns for every feature, leading to a fragmented, "Frankenstein" product experience.
The Happy Path Illusion
AI designs for the ideal scenario. It fails to architect the complex error states, recovery loops, and data dependencies that make up 90% of real software.
Architecture-Blind Code
AI writes code that works now but breaks later. We architect the Data Schema and State Logic first, ensuring the foundation can handle the scale.
AI provides the Engine. We provide the Steering. After a decade of product leadership, we know that Certainty—not just speed—is the ultimate competitive advantage. Proto UX exists to engineer that certainty.
The Proto UX Operating System
Intent over Interface
We design the Lifecycle of Intent. We define when the system should act, when it should ask, and how it recovers from error. The interface is secondary to the logic.
Logic over Layout
We don't just arrange pixels; we engineer Data Schemas and State Machines. We ensure the product is mathematically sound before we make it beautiful.
Validation over Vibes
Static mockups are simulations. We practice Code-First Validation, spinning up functional prototypes to test the physics of the product in the browser, not in a slide deck.
Production over Prototype
The era of the "Handoff" is over. We deliver Agentic Systems (tokens.json) and Production Code (Next.js) that bridge the gap to engineering instantly.
Engagement Criteria
Compatible Environments
- High-Complexity DomainsB2B, FinTech, Data Tools
- Engineering-Led TeamsValuing logic over decoration
- Execution-ReadyReady to build and ship, not just brainstorm
System Conflicts
- "Vibe-Only" ProjectsVisuals without logic
- "Happy Path" ThinkingIgnoring edge cases
- "Waterfall" ProcessRigid, linear handoffs
Design & Built with Modern Stacks
We don't hand off static images. We hand off functional, type-safe components ready for production.
Ready to Reduce Risk and
Move Forward with Confidence?
If you’re navigating complexity, uncertainty, or scale in 2026, let’s talk.
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